Today with the growth of Online Mega Stores, small and medium enterprises (SMEs) are getting squeezed out. Selling on these mega market places is resulting in erosion of margins and lack of customer loyalty or repeat business. It’s getting imperative for these businesses to do what it takes to protect and nurture and even grow their clientele and brand name, however local the awareness of their brand may be. The consumers today are using internet in every sphere of their lives from searching travel destinations to buying things online or ordering foods. In a study made by the internet marketing firm Garner, it was found that before purchasing any product, consumers do a preliminary survey in social media and online searches on products .
So, it’s important for small and medium businesses to elevate their business to the next level by leveraging the power of eCommerce. As the internet is one of the cheapest and effective medium to generate business, the SMEs can utilize the low cost advertisement and can reach out to millions of customers across the globe,increase sales and can create brand awareness.
It is in this background that eCommerce platform providers may help SMEs to scale up in their business and gain success. They help the small and medium enterprises by providing online stores with expertise in web technologies at an affordable price giving them the ability to feature their goods for global commerce with some compelling features like : online marketing, coupons, ability to feature in social media platforms, interact with potential customers and so forth.
So, it’s important for small and medium businesses to keep abreast with online businesses in today’s world even by embracing the eCommerce platforms to grow sales and to sustain in their business.
Lovelina Konwar is Masters degree holder in Mass Communication and Videography from Rabindra Bharati University, Kolkata.
Presently she is working as Business Development Manager at GainStores Division.