It is most arguably the only region in India where cricket takes a back seat to Foot Ball. Come North East India this summer and you will find people talking and living the World Cup football 2014.
Across the seven states, hills or plans people are getting ready to live this period with excitement and joy. With summers and power cuts, people in the most remote areas are also known to have arranged generators and cable connections to watch the matches live in televisions. Key players of different teams like Brazil, Argentina, Italy etc are discussed widely in local Addas and households both amongst the young and the elderly men.
The cable operators and the DTH operators on the other hand have been making preparations so that there is no technical constraint or disturbance to the viewers. A Sales Manager of Tata Sky confirmed that North East India is expected to provide a very high viewership for Football World Cup, which would be even bigger than the viewership of Cricket World Cup.
There are even jokes around that during this period, militants might be silent too! It is to be mentioned that the Commander-in-Chief of ULFA[I] Paresh Baruah was an ace footballer of Assam during his days and even nowadays he is reported to be playing the sport with his cadres in the camps.
After football world cup, all eyes of the region would be in the newly launched Indian Super League Football. And then of course the big one – FIFA under 17 world cup in 2017 of which some matches are expected to be held in Guwahati, Assam.